Digital Marketing

In today's world of instant gratification and access to information, it is important to provide immediate access to your brand and products. It can be used as a branding tool, a communication tool and one of the most accurate ways to track consumer interest and opinion of your brand.

The objective of every website should be to create an exceptional digital experience for your customers. A better experience leads to an increase in the quantity and quality of your conversions. One of the most basic pieces that every business needs today isn't just a website but a website that can be read easily on any device.

How often do you click to go to a website on your phone and then have to pinch and scroll it constantly because it was unreadable otherwise? People spend so much more time on their phones and tablets that the basic rules of having a website now include making sure you can actually READ it on the computer you hold in one hand.

If you're looking to update your website or overhaul it completely and implement new features (shopping carts, live chat agents, etc), talk to us so we can help you craft the story that conveys your business and works for you even when you're asleep.

e-mail Marketing

E-mail is the old workhorse that everyone loves to say that they hate but won't ever give up on. 

You've captured the consumer's attention, have them interested in your products and even got them to join your mailing list. Now what? Not continuing a relationship with consumers is often the most common and fatal mistake that can be made. From eNewsletters to promotional Emails and letters, direct marketing is essential in maintaining the consumer/brand relationship.

CaskWork fully manages your e-mail marketing campaigns to make sure we achieve the goals you’re shooting for. Converting consumers from being just interested to being actual buyers of your products, this is what we are hyper-focused on. For small businesses, having an active e-mail marketing effort to interested consumers is the most cost-efficient and cost-effective way to increase your marketing footprint.

We know how to do things right. We write the copy (with your approval), we design the e-mails (with your approval), we send the e-mails and manage all of the guts of the operation so you don't have to. 

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Just like email, businesses know that they need Search brings in the interested users that they can convert into paying customers. But what makes for good SEM & SEO? It feels like something out of the dark web with backlink networks and bot click traffic. Search consultants can charge ridiculously high rates or commissions and no one knows if they are getting what they are paying for.

The CaskWork strategy starts with an evaluation of your current SEM and SEO efforts. If you have none, that’s not a problem! If you have some, that’s great! If you have a ton of it already done and want to offload it so you can focus on bigger initiatives, that’s awesome!

Depending on where your business is in the SEM/SEO purchasing cycle, CaskWork can step in immediately and hit the ground running. We have worked with clients in various stages and can get you what you’re looking for: results.

Social Media Marketing

These days, social media (for better or worse) occupies a much larger share of our work and personal time than just 2 or 3 years ago! The hard part is navigating it to at least stay 4 steps behind where our kids are (never mind trying to get to their level).

CaskWork does the heavy lifting for your business or brand when it comes to social. We don’t generate the content but we’ll help refine it, we’ll post it and we’ll manage the comments and the users associated with it. Only when it comes to areas where we think your attention is needed will we escalate it to you and always with our recommendations.

Want Brand Awareness (Followers)?
Growing your followers on social media will help you increase word of mouth exposure, referrals and potential collaborations. CaskWork’s social media marketing services help you increase your followers with relevant people, not bots. You tell us your typical and desired customer demographics and interests and we develop the social media campaign that targets them to want to follow your business.

Need to Build Relationships (Engagement)?
Once you’ve built a strong connection through engaging with your audience, they are more likely to buy from you & your recommendations. CaskWork helps increase your business’ engagement (likes, comments, etc.) on your social media posts. We don’t just tell you that X number of people liked a post, you can see that for yourself.

CaskWork goes the extra mile to dive into the comments and engages those users on their own pages where relevant. The more engagement you have, the stronger your connection is with your audience.